Creative professionals are redefining what it means to be an artist.

Bring some business to your art by attending the annual Artist as an Entrepreneur Institute (AEI) on four consecutive Saturdays this June. Open to artists in all creative fields, AEI’s lectures, panels and interactive workshops are led by South Florida’s top-ranking arts practitioners and industry professionals. From boosting business practices to strengthening sales, AEI has it covered – freeing
you up to focus on your art.

June 23, the seminar’s final Saturday, features a Business Plan Clinic and Workshop to guide attendees through the creation of a simple business plan – a vital tool for both artists and arts based business owners. Learn how to pitch to and work with lenders for financial support. Conducted by the Florida Small Business Development Center, the clinic invites attendees to submit business plans before June 23 for inclusion in the clinic’s review. Attendees will also have an opportunity to network with AEI alumni.

 

Program Schedule

SATURDAY, JUNE 2 9 AM – 6 PM
 Understanding Your Current State
 Exploring Priorities
 Creating a Business / Action Plan
 Defining the Product or Service
 Pricing and Practice
 Choosing a Business Structure

SATURDAY, JUNE 9 9 AM – 6 PM
 Protecting Your Rights
 Building a Marketing Plan
 Understanding Consumers
and Researching Markets
 Building a Communications Strategy
 Civic Engagement

SATURDAY, JUNE 16 9 AM – 6 PM
 Making the Sale
 Distribution Outlets
 Raising Capital and Resources
 Operational Accounting and Finance
 Paying Taxes
 Revisiting the Business / Action Plan
 From the Trenches:
Stories of Successful ‘Artrepreneurs’

SATURDAY, JUNE 23 9 AM – 2 PM
 Working Effectively with Lenders
 Developing a Brand
 Business Plan Clinic and Workshop
 Group Conversation, Wrap-up,
Evaluation & Next Steps

LOCATION
ArtServe
1350 E Sunrise Blvd.,
Fort Lauderdale, FL 33304

ABOUT
Founded by the Community Partnership for
Arts and Culture in Cleveland, Ohio, AEI is made
possible by the generous financial support of
the Cleveland Foundation, the George Gund
Foundation, the Kulas Foundation and the
John P. Murphy Foundation.
AEI is presented in South Florida by
Broward Cultural Division, ArtServe and the
Community Partnership for Arts and Culture.

REGISTRATION
Seating is limited, register early. A $100 registration
fee includes light refreshments and free parking.
Each participant receives an AEI course book that
is an indispensable resource for artists and artsbased
business owners. The course book contains
worksheets, presentations, exercises and presession
readings. Artists residing in any county are
invited and welcome to attend.

Register online at the
Broward County Cultural Division's Eventbrite page
 
or contact James Shermer at
954-357-7502  |  jshermer@broward.org