Bonnet House partnered with ArtServe to produce an amazing event titled IMPRESSIONS. The marketing thesis was to make create an unforgettable night of art and culture which created new vibrant energy and brand a new look to the museum.
The rebranded event was accompanied with strong advertising and social campaign designed capture attention to attract new attendees. The ArtServe team created a new look with new language and a marketing strategy which combined new artists and new advertising mediums, giving the Impressions event vibrant new energy and engagement.
There was art, light, projections, performers, and new music which merged to create a mesmerizing experience at Impressions 2019. The dazzling and eye-popping event turned Bonnet House into an interactive collection of unique art installations – creating unique “selfie moments!” for social media