The Art Society at Westfield Broward


Join Artserve at the Westfield Broward Mall for engaging art and culture activities!

Partnering with ArtServe, Inc., Westfield Broward has created a 3-month rotating art gallery called “The Art Society at Westfield Broward” dedicated to exhibiting and selling the work of local artists commission-free!  In celebration of the changing art gallery, the Art Society will also host a series of cultural performances, live painting demonstrations, and art workshops in the common area with artists. The Art Society at Westfield Broward serves one of the most diverse populations in Broward County, where a multitude of cultures converge, creating an energetic atmosphere and a solid sense of community. With its new upgrades, merchandise mix, amenities, theater and sit-down restaurants the NEW Westfield Broward is creating a venue where all your senses can be fully engaged.

Join us and visit our inaugural exhibition, Colors of the Tropics which features four South Florida based artists, Ed King, Jacklyn LaFlamme, Pam Marschal and Tony Mendoza. 

For information on this and upcoming Art Society, CLICK HERE

Opening Reception:  Saturday, June 30, 2018 | 2pm
Family Friendly Events:  Friday June 29, Saturday June 30 and Sunday July 1, 2018 | noon to 5pm each day
(see below for schedule) 


Friday, June 29th 

12pm-1pm: Live Painting with Desiree Kim
Watch and interact with artist Desiree Kim, who brings here positive energy and momentum to her live painting process.

2pm-3pm: Family-Friendly “Abstract Angled Patterns” Painting Class with Arts & Crafts Social Club  (SOLD OUT)
Create your own modern art with the help of the Arts & Crafts Social club.  There is no cost, but space is limited so pre-register in advance.
Bring your brother, sister, Mom, Dad or BFF and go home with your own original art work.

4pm-5pm: Ketler Macome band playing sounds of the Caribbean    
Get the weekend moving with some funky tunes. Watch, listen, dance … it’s a Friday night music jam!


Saturday, June 30th

1pm-2pm: KARIZMA Dancers
Get your KARIZMA going! Enjoy an hour of KARIZMA’s high energy, high vibe variety of Afrobeats, dancehall, and hip hop fusion dance. You won’t be able to stop moving or stop smiling!

2pm-3pm: Live painting with Jacklyn LaFlamme
Featured artist in the COLORS OF THE TROPICS exhibition Jacklyn Laflamme engage shoppers as she transforms a blank canvas into a vibrant visual feast for the eyes.

3pm-4pm: Guy Michel, Pop Cellist 
Guy Michel’s amazing electric cello goes from Bach to Cardi B, taking the audience on a wild, upbeat ride. You’ll clap, you’ll dance, you’ll sing along. A Guy Michel moment is not to be missed.


Sunday, July 1st

 12pm-1pm: Live Caricature Artist, Princess Charming 

Watch in wonder as Princess Charming creates a colorful caricature just for you.  It’s done in minutes and you’ll be amazed by her cute creations. Line up early!

2pm-3pm: Puppet workshop with Puppeteer David Goboff from the Puppet Guild  
Make your own puppet under the guidance of Puppeteer David Goboff. Great for kids of all ages, David brings all the supplies. You just come for the creative fun. This workshop is free, but space and supplies are limited, so pre-register in advance.

 4pm-5pm: Soul Salaam, interactive dancers
Bust a move with the Soul Salaam interactive dancers. You won’t be able to resist their explosive Bollywood meets flash mob moves. Soul Salaam interactive dancers get EVERYONE going. What a super-fun way to end your Sunday afternoon!

Sign up for a Workshop Now!

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Colors of the Tropics Exhibition

Featured artists:

“My pop art collection features bright, upbeat work. But my art also reflects the world we live in, often taking a darker, more visceral tone.” – Ed King

Award winning neo-pop artist Ed King creates fun, inspiring artwork for clients around the world. His use of vibrant colors, black outlines, and signature stitching has won the hearts of people everywhere. A force in the South Florida art scene he won “Best in Show” at the “Carnaval on the Mile Art Festival” in 2016. He was featured as one of the top creative minds in South Florida by SoFi Magazine and named one of the top six pop artists in Miami.


Jacklyn creates canvases that are rich with kaleidoscopic, rhythmically pulsating color and movement, shimmering with wit and sophisticated cosmopolitan awareness. Her work is populated with cultural icons that chart emotional

challenges, conundrums and achievements of modern life. An obsession with form, color and minute detail swirling through storylines drives her lively acrylic on canvas paintings. The result: work that offers endless interpretive possibilities. A strong narrative element in her paintings prompts collectors to talk about “taking a vacation” within one of her paintings or “going to the movies” within a work.


Pam Maschal is a Broward based artist that finds inspiration from nature.  She is a member of several local art guilds and enjoys working with collage and mixed media.  The artist explains, “ My designs combine my love of urban environments with my relocation to south Florida…surrounded by Palm trees.  With the interiors of old industrial factories in mind, I create “urban palms” in a mixed media format using scrap paper and acrylic paint.”


Cuban-American artist Tony Mendoza’s style is Primitive Expressionist and "Caricaturista," a type of art that is whimsical in nature. Known for colorful, larger-than-life murals that have become Miami landmarks, his tropical themed murals have been used as a backdrop for TV and print advertising, including a popular television advertisement for the Ford Motor Company. Thousands of tourists have taken photographs in front of one of Mendoza’s many murals in Miami. Mendoza has also exhibited widely galleries and shows throughout Florida, and his artwork has been featured in the Miami Herald, Miami New Times, Cigar Snob Magazine, Vanidades, Cigar City Magazine, and Selecta Magazine. Mendoza is the winner of the "2007 Arte de América Hispana Competition.”


To be featured in the next Art Society series, artists are encouraged to contact ArtServe, Inc. at